Somerville, MA May 17, 2012
The app itself is an interactive book filled with various objects and creatures. Each letter-panel invites children to play with what they see on the screen. When kids tap or slide the ball it jumps and bounces. When they touch a kitten it purrs or plays with a ball. If they tap the snail it hides in its shell and waits for some time just like a real one. Plains fly, animals make funny sounds and volcanoes erupt when kids tap, slide or tilt the device.
Objects on the screen encourage children to experiment. Everything they see can be interacted with in different ways. Every new panel starts with the pronunciation of the letter and the word shown in the picture. The voice-over is done by a speech professional so it is clear and easy to repeat. Navigation through the app is simple and toddler-friendly. There are only 4 big buttons that even small children can't miss. After kids familiarize with the alphabet there are several ways to test their knowledge in the form of quiz games. The graphics of PlayBC is full of bright colors, smooth animations and real world physics while sound effects are cute and fun.
"The development team behind PlayBC believes that education and entertainment should go hand in hand. Our test groups show that children enjoy playing PlayBC a lot. They learn the alphabet fast having fun along the way. With the worldwide release of our product we hope that even more little users will be able to learn the ABCs while interacting with our app." said Andrew Shapuro, designer of PlayBC.
Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.3 or later
* 47.7 MB
Pricing and Availability:
PlayBC 1.0 is $2.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Education category.
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Alexander Lindstrom
PR specialist
United States
PR specialist
United States
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